Our vision
To be Africa’s most trusted partner in financial and business advisory services.
Enabling organisations to achieve sustainable growth, strong governance and long-term value creation.
Let’s talk ↗︎About Eastend
Experience, integrity and insight
you can build on.
We combine executive leadership, technical excellence and practical business insight to help organisations thrive.
01
Who we are
A trusted African advisory partner
Built around better
business decisions.
Eastend Capital Advisory is a Zimbabwe-based firm providing strategic financial, governance and business advisory services to entrepreneurs, SMEs, corporate organisations, investors and boards.
Today’s business environment requires more than traditional accounting and financial management. Organisations need trusted advisors who can help navigate growth, manage risk, attract investment, improve performance and build resilient businesses.
Our approach combines strategic thinking with hands-on experience gained from leading organisations across banking, telecommunications, healthcare, agriculture, manufacturing, technology and professional services.
02
Our purpose
Our mission
To empower businesses, investors and boards through strategic financial leadership.
Delivering practical business solutions and governance excellence that drive performance, resilience and sustainable success.
03
Our values
How we work
The principles behind
every partnership.
Integrity
We act with honesty, independence and professional courage.
Excellence
We bring rigorous thinking and high standards to every engagement.
Partnership
We work alongside clients and share responsibility for results.
Accountability
We turn recommendations into clear actions and measurable outcomes.
Practical impact
Our advice is designed for real organisations and real decisions.
Sustainable growth
We create value that strengthens businesses for the long term.
04
Leadership team
Meet the founders
Experience you can
build on.
Co-Founder & Executive Director
Violet Masunda
FCCA, RPaAcc(Z)
Violet Masunda is a highly accomplished finance executive, strategic advisor and board leader with over two decades of experience across banking, telecommunications and financial technology in Southern and Eastern Africa.
She is a Fellow of the Association of Chartered Certified Accountants (ACCA), a member of the Institute of Chartered Accountants of Zimbabwe (ICAZ), and a member of the Institute of Directors Zimbabwe (IODZ).
Career Highlights
- Former CFO of African Fibre Networks (AFINET, formerly Dark Fibre Africa) — secured multimillion-dollar debt financing and strengthened governance frameworks.
- Inaugural Finance Manager of EcoCash (Econet Group) — instrumental in building one of Africa’s pioneering mobile money platforms.
- Inaugural Head of Finance, Bandwidth and Cloud Services Group, Zimbabwe office — established financial systems and governance structures.
- Head of Mobile Financial Services, Telecel Zimbabwe — spearheaded TeleCash, mobile money, tele-insurance and other fintech innovations, driving adoption and revenue growth.
- Finance leadership roles at BancABC — delivering robust financial strategies, compliance and investor confidence.
- Early career foundation at EY (Ernst & Young) — developing expertise in audit, compliance and financial management.
Board & Advisory Roles
- Deputy Board Chairperson, Redsphere Finance, a CBZ Holdings subsidiary.
- Former Audit & Finance Committee Chairperson and Independent Non-Executive Director, National Tyre Services Zimbabwe, a ZSE-listed company.
- Board Advisor, Crown Card, a UK-based fintech firm.
Violet’s career reflects a consistent ability to bridge capital and opportunity. From pioneering fintech ecosystems to steering infrastructure finance, she has built a reputation as a trusted partner for investors seeking credible exposure in Zimbabwe and Southern Africa.
She is also deeply passionate about financial inclusion, having served on the Financial Inclusion Committee of the Reserve Bank of Zimbabwe during her tenure as Head of Financial Services at Telecel Zimbabwe.
Her leadership combines technical depth, governance excellence and market intelligence, instilling confidence in stakeholders and positioning Eastend Capital Advisory as a premier investment origination platform.
Co-Founder & Executive Director
Jennifer Nyabadza
MSc, FCCA, RPAcc(Z)
Jennifer is a seasoned Finance Executive with over 20 years of progressive leadership across Zimbabwe’s corporate landscape. Her career spans senior roles at Seedco Limited, Selby, African Preserves and Rafferty (Pvt) Ltd, where she built deep expertise in group consolidation, regulatory compliance, treasury management, and strategic financial planning across complex, multi-entity structures. She has built a career on a simple conviction: that rigorous finance is not just about compliance, but about unlocking possibility.
As a Member of Chartered Certified Accountant (ACCA, UK) and Registered Public Accountant of Zimbabwe, Jennifer holds an MSc in Professional Accountancy from the University of London and a Bachelor of Accounting (Hons) from the University of Zimbabwe. She has further sharpened her leadership capability through the Acumen for Business Leaders (ABL) programme with Sabre Zimbabwe. As co-founder of East End Capital Advisory, she now channels that experience into a singular mission: helping businesses across Africa navigate growth, compliance and transformation not as separate challenges but as one continuous story of building something built to last.